Before booking your first showing, visit different shows & see what's possible.
You can go with an affordable banner stand or a full size trade show display.
Banner stands are very easy to setup & won't use up your budget. Visit any trade show & you'll see it's the most popular type of display. Trade show display cost more, longer to setup, takes up more space & cost more.
Things to consider:
• Stay within your budget, extras can add up very quickly.
• Prepare everything well in advance of your show.
• Check with the exhibitor to see what other vendors will be there.
• Should I buy or rent my trade show display?
Don't forget about your marketing material: business cards, brochures & other potential customer handouts.
Things to do:
• Have a consistent look with your display & marketing material.
• Follow up with leads you made at the show.
In conclusion it comes down to planning & your budget.
With a carefully prepared & properly run showing your hard work will pay off in plenty of leads.